Circle City Strength is a premier powerlifting and weightlifting gym in Indianapolis, dedicated to fostering community, culture, and competition. The gym aims to provide top-notch equipment, an inviting culture, and a packed event schedule, creating a great place for athletes to train, hang out, and compete.
The visual identity is a blend of powerful imagery and inviting design, embodying the gym's mission to be a top-tier destination for athletes in the Midwest. The fire in the center of the logo represents both the flame on the Indiana state flag and the passion for the sport of powerlifting and weightlifting. The outer border is a literal take on the name "Circle City," symbolizing community and unity.
